Major Sporting Events

West Midlands - the beating heart of Sport in the UK

Birmingham and the West Midlands is an exceptional host of Major Sporting Events with the ambition, experience and winning mindset to enable sports to flourish.

Our love of sport is clear in every corner of the region: we’re home to knowledgeable and passionate sports fans of every generation and across almost 200 nationalities.

Well-connected at the heart of the UK and with outstanding, world-class venues, we have an incredible track record of staging spectacular, inspiring and sustainable events that drive long-lasting and transformative legacies.

 

Header image photo credits L-R: Alex Davidson/Getty Images | The Belfry Hotel & Resort | Dean Mouhtaropoulos/Getty Images | Alex Davidson/Getty Images | Luke Walker/Getty Images

Upcoming Sporting Events

The Hundred Aug 01

The Hundred

The Hundred will return to Birmingham in 2025, delivering a month of world-class cricket…

Latest Sporting News

Case Studies

SportAccord 2024

In April 2024, Birmingham and the West Midlands hosted the prestigious SportAccord World Sport & Business Summit welcoming over 1,800 global leaders and decision-makers from the business of sport. 

Sports in the West Midlands

Three women runners in relay Photo by Michael Steele/Getty Images

Looking Ahead

The West Midlands has an exciting pipeline of future sporting events coming to the…

Get in touch with the Major Sporting Events Team:

For general enquiries email: MSE.enquiries@wmgrowth.com

Or to get in touch with one of the team, please use the contact details below:

 

Joel Lavery
Strategic Lead Major Sporting Events
West Midlands Growth Company
Joel.lavery@wmgrowth.com
+44 (0) 7485 351957

 

Maya Ladwa
Major Sporting Events Partnerships Manager
West Midlands Growth Company
Maya.ladwa@wmgrowth.com
+44 (0) 7483 079296

Useful Information