Birmingham and the West Midlands Conference Ambassador Network

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The Birmingham and West Midlands Conference Ambassador Network

is a platform for the region’s greatest minds and leaders to work together in pursuit of a common goal – to attract the world’s leading association conferences to the region.

Together we CAN reinforce our international reputation for excellence in academic research and contribute to our ongoing economic growth.

Conference Ambassadors play a key and active role in attracting their association conferences and

we at the Birmingham & West Midlands Convention Bureau want to work with you to bring more events to the West Midlands. By doing this, we can attract more international delegates and visitors to the region, enhance economic growth and showcase our region’s expertise, innovation and pioneering spirit to the world.

Why Birmingham & the West Midlands?

Birmingham and the West Midlands is a dynamic, innovative and forward-thinking region with a

CAN-do attitude. Our conference and event infrastructure is amongst the best in Europe, with

world-class conference facilities, an extensive range of accommodation, excellent international and domestic accessibility, and superb quality of life with an outstanding cultural offer.

Who can be a conference ambassador?

Anyone can be a conference ambassador if they have the potential to host a national or international event in our region. Ambassadors are influential in their field and play a key and active role in attracting their association conferences.

Why become a conference ambassador?

  • Join a growing network of passionate academics from across Birmingham and the West Midlands
  • Gain access to professional development workshops and invitations to networking events
  • Connect with researchers, colleagues and peers working on international association conference bids
  • Create new international alliances within your field helping to form research partnerships and secure future funding
  • Promote your university, department, business and area of expertise and share your research with an international audience
  • Receive recognition from your professional colleagues nationally and internationally
  • Showcase Birmingham and the West Midlands’ expertise to the world and leave a lasting legacy by playing a role in boosting the region’s economy
  • Support regional bodies to attract new foreign direct investment into the region

How can we help?

The Birmingham & West Midlands Convention Bureau’s purpose is to promote Birmingham and the wider region as a leading destination for business events.

One of the ways we can do this is to work with you as a Conference Ambassador to attract leading association conferences.

We CAN offer all the support you need to bid, win and deliver a truly remarkable event.



• Researching the event

• Submitting a note of interest


• Finding a suitable venue

• Preparing and submitting a bid proposal

• Preparing presentations for bid/committee, including city representation if required

• Supporting on familiarisation and venue visits


• Creating a bespoke event microsite for delegates

• Providing a free accommodation booking service for delegates

• Working on social programme planning (e.g. gala dinner)

• Assisting with marketing support to promote the event and destination to drive attendance

• Supporting with applications to  VisitBritain’s Delegate Growth Programme

Hear from academics we have supported...

Become an ambassador today

Together, we CAN do it.

To find out more, please get in touch. We would be very happy to come and meet with you to discuss the Conference Ambassador Network in more detail.

Clare Hurter
Conference Ambassador Network Manager
+44 (0) 7983 003863

Steve Knight
Senior Business Tourism Manager
+44 (0) 7483 078429

Stephanie Mynett
Business Tourism Manager
+44 (0) 7931 975032