Explore the West Midlands

Our region is home to three energetic cities, all bursting with personality. Plus, it’s home to some of the most passionate people you’ll ever meet – here, everything is done with real heart, so you can be sure of a warm welcome and creativity at every turn.

The West Midlands is an eclectic assembly of people and cultures packed with award-winning museums, many of the UK’s best-loved attractions and fantastic festivals that draw visitors from across the world. Not to forget our mouth-watering food – with every global cuisine and flavour on the menu, the West Midlands’ food and drink scene is a true reflection of our diversity. The beloved Balti was invented here in the 1970s and the region is home to 11 Michelin-starred restaurants fronted by passionate local chefs.

With over 36,000 bed spaces in the West Midlands, there is also plenty of choice when it comes to finding accommodation. Whether you’re looking for luxury or a budget option, or location is more important than anything, there is a spectacular room waiting for you in the West Midlands.

Here, accommodation is big business so there really is near endless choice, with an incredible range of hotels available. That’s fantastic news for your spectators. After all, some will be working to a tight budget, others may be looking to splash out, while many will simply want to be close to your venue.