Eastside Rooms, one of the UK's newest conference venues, has revealed a significant increase in association-based event turnover for 2024 compared to 2023.
In 2023, the Birmingham-based venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5 per cent increase - showcasing the venue's growing reputation and influence within the sector. Looking ahead, 2025 is already set to surpass even these figures, with £1.9 million of association business secured to date.
A major part of Eastside Rooms’ overall strategy is to develop business across the association sector by ensuring that the venue’s offering is closely aligned with the needs of PCOs (professional conference organisers). The venue has joined industry bodies such as the Association of British Professional Conference Organisers (ABPCO) and the International Congress and Convention Association (ICCA), to get closer to its clients.
Recent major wins include
- Association of Project Management
- American Society of Mechanical Engineering
- Chartered Institute of Water & Environmental Management
- Women’s Engineering Society
- British Society for Intraoperative Neurophysiology
- Association of Bid Proposal Management Professionals
- British and Irish Association of Law Librarians
Leanne Bladen, director of sales and marketing, said: “We are immensely proud of the strides we have made in the association sector. Our commitment to excellence, strategic partnerships, and understanding of the unique requirements of association events have been key drivers of our success. We look forward to continuing to build on this momentum and providing a home for more transformative association events in the future.”
The 1,200 capacity venue opened in 2020.