As an academic deeply engaged in cutting-edge research on clean and sustainable energy technologies, joining the Conference Ambassador Network presents a unique opportunity to amplify the visibility of the West Midlands as a hub of innovation and academic excellence. Hosting conferences in the region not only aligns with my commitment to advancing knowledge in clean energy but also showcases our area's world-class facilities, diverse expertise, and vibrant community. Being a part of CAN enables me to connect with global leaders and foster collaborations that contribute to the region's economic growth and sustainable future.