As a Conference Ambassador, I am honoured to advocate for the West Midlands as a premier destination for academic and professional events. This role allows me to highlight the region's exceptional research capabilities, renowned educational institutions, and its pivotal role in driving innovation across diverse sectors. Bringing conferences here fosters collaboration, facilitates knowledge exchange, and strengthens the region's position as a global leader in academia and industry. Joining the Conference Ambassador Network aligns with my commitment to advancing scholarly and professional engagement, while showcasing the West Midlands as a vibrant nexus for intellectual and industrial excellence.