Switch Hospitality Management Ltd has announced the appointment of Kirstie Orton as the hotel manager of its flagship hotel, Park Regis Birmingham. 

Kirstie joined Park Regis Birmingham as head housekeeper in 2020, and her new appointment as hotel manager is reflective of her deep understanding of the business, strong leadership skills and commitment to excellence in customer service.  

Bringing more than 14 years’ hospitality experience to the role, Kirstie previously held positions at leading hotel brands in the UK, including 5 years as Executive Housekeeper at Marriott International in Birmingham.

Most recently, Kirstie worked as Group Operations Manager at Switch Hospitality Management, overseeing all operations across numerous sites in the portfolio, with the primary project being the pre-opening aspects of the new aparthotel Birmingham Snowhill.

Commenting on her appointment, Kirstie said: “Having joined Park Regis Birmingham nearly four years ago as head housekeeper, I have worked to understand the wider business world within the hospitality sector and I’m excited to bring my experience and understanding of the business to my new role as hotel manager.

“Park Regis is renowned for its commitment to exceptional customer service, creating an elevated experience that guests will want to return to again and again. I look forward to working closely with our award-winning team to provide an unforgettable stay for every visitor, and further establish our position as one of the leading hotels in the UK.” 

John Angus, managing director of Switch Hospitality, added: “Kirstie has been a real asset to the business since she joined Park Regis in 2020, sharing our commitment to the ‘Switch standard’ of five-star service. We’re delighted that following her hard work and dedication over the past four years, Kirstie is stepping into the position of hotel manager, bringing a wealth of knowledge and expertise to the role, which will play a vital part in Park Regis’ continued success and growth.

“As a people-driven and values-led business, we’re proud of the diverse and inclusive team at Park Regis, which is committed to first-class customer service and personal development. With every single employee trained in-house, our investment in people is for the long-term and it’s incredibly rewarding to see our staff members continue to excel and progress within the business.”

Situated in a prime city centre location, Park Regis Birmingham offers 253 premium guest rooms and suites; 11 function rooms; a fully-serviced bar and outdoor terrace, and an authentic Indian restaurant, INDUS. 

Park Regis is the flagship hotel from Switch Hospitality Management, which also provides asset management and consultancy services for Holiday Inn Express Birmingham South, St Martin’s Place, Lyndon House, Nite Nite Hotel and the new Aparthotel Birmingham Snowhill, which opened this year. 

For more information on Park Regis Birmingham, and to make a reservation, please visit: www.parkregisbirmingham.co.uk.