One of Birmingham’s biggest hotels has stepped up its drive to become ‘Covid ready’ by signing up to a new accreditation standard aimed at boosting customer confidence.

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Park Regis Birmingham, based on Broad Street, is among the first venues to sign up to the Quality in Tourism ‘Safe, Clean and Legal’ accreditation.

The accreditation has been designed by Quality in Tourism and the HBAA (Hotel Booking Agents Association) in a bid to kickstart the events, meetings and accommodation industries following the coronavirus pandemic.

It focuses on standards of hygiene and cleanliness as well as Covid-19 protocols and is designed to drive confidence among delegates, guests, agencies, staff and employers.

This regulated accreditation is awarded to hotels and venues that meet or exceed minimum set standards across a wide range of factors, including compliance with hygiene and food safety regulations which have become paramount following the Covid-19 outbreak.

All properties submit their standards and are then audited to ensure that they maintain the rigorous levels of cleanliness and safety, providing greater reassurance to customers.

John Angus, managing director of Park Regis Birmingham, said: “We were delighted to hear that Quality in Tourism is working in partnership with the HBAA and introducing accreditation that encompasses the Covid-19 measures.

“Our hotel wants to be recognised as a trail blazer in such an initiative and to demonstrate to our teams, agencies and to end customers that they can book, stay and host events in our Covid-ready hotel.”