Following the refurbishment of its MICE facilities and re-opening its conference and event space for corporate hire, the British Motor Museum has appointed two new Senior Sales Managers to strengthen the Conference & Bookings Team. Charlotte Dawes and Toby Batchelor will be responsible for generating new business and re-connecting with past customers and agencies. 

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Charlotte has worked both agency and venue side and has extensive knowledge of both. She previously worked as Business Development Manager at The Manufacturing Technology Centre and prior to that worked at the NAEC Stoneleigh focusing on exhibitions and outdoor events.  

Toby has spent the last six years in the direct mail industry in Business Development and latterly in the role of Managing Director. Prior to that, he had 10 years of advertising sales experience with Trinity Mirror, now part of Reach Plc. 

Charlotte said, “I am looking forward to spreading the word that the British Motor Museum has re-launched its MICE business and helping our clients create amazing events. There is so much potential at the Museum with great road access, free parking, excellent branding opportunities and for those looking for that special experience, the chance to dine in the Museum amongst the classic British cars”.

Toby said “My role will give me the opportunity to leverage all that I have learnt from advertising and marketing and apply it to the vibrant conference and events sector. I’m keen to work with our clients to ensure that their objectives are met and that their delegates and guests have a memorable experience.  The fact that the events and conference revenue helps to preserve our automotive history is also a great plus”.

The venues recent refurbishment included its new look, re-named roof top rooms, ‘Sky Suite’ for up to 200 theatre-style and 240 for dining.  The suite features stunning panoramic views over the Warwickshire countryside as well as a private roof-terrace to further enhance event options.   The ‘Conference & Exhibition Suite’, seats up to 600 theatre style, and the ‘Lecture Suite’, seats up to 150 theatre style and all have been refurbished.  Additional doors have been installed into the Lecture Suite to provide a second suite with vehicular access. The venues flexible room arrangements offer 2,000 sqm of internal exhibition space which includes a 680 sqm Exhibition Gallery, with an additional 20 rooms for smaller meetings seating up to 50 delegates. 

Set in 65 acres, the impressive external event space is licensed for up to 5,000 visitors making the British Motor Museum a unique environment for meetings, conferences, exhibitions, weddings, events and product launches. 

To find out more about venue hire and conferencing please visit the website at For more information or  to make an enquiry contact the Bookings Team on  01926 649649 or email