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Switch Hospitality Management Ltd has announced that the new Aparthotel Birmingham Snowhill is now taking bookings from December 2023.

The 92,000 sq ft site, formerly known as the Royal Angus Hotel, is located in the heart of Birmingham, and was acquired by SevenCapital in August 2020.

As asset managers, Switch Hospitality Management has overseen the hotel’s redevelopment into a luxury serviced Aparthotel, which will also include an on-site NISA convenience store for enhanced convenience.

Ranging in size from 22m2 – 56m2, a choice of ten accommodation types offers design features suited to every need, from pet-friendly apartments, to rooms with private terraces and interconnecting suites that can host up to eight people.

With dedicated spaces for sleeping, relaxing, working and dining, all rooms feature a fully-equipped kitchen with fridge-freezer, washer-dryer and combi-microwave oven as standard. Guests will also benefit from the latest technology, including self-check in portals and dedicated wi-fi hotspots in each apartment.

Benefitting from a prime city-centre location, Aparthotel Birmingham is just round the corner from St Chad’s tram stop and Birmingham Snow Hill station, with direct access to Stratford-Upon-Avon, Worcester and London Marylebone via the Chiltern Line. Overlooking St Chad’s Queensway, the site is easily accessible from the A38 and has a dedicated link bridge to the Royal Angus car park with 24/7 security.

John Angus, Managing Director at Switch Hospitality, said: "Whether guests plan on staying for a weekend or a month, Aparthotel Birmingham Snowhill will respond to every lifestyle need, providing the luxury of a traditional hotel with the space and flexibility of a self-catered apartment. At Switch, we are committed to providing the highest level of service, and we can’t wait to welcome visitors to the city with all the comforts of a home away from home.”

Damien Siviter, Group Managing Director at SevenCapital, commented: “Aparthotel Birmingham will prove a fantastic asset to the hospitality provision in Birmingham city centre, with very few of this kind currently in operation in its locality. We’re pleased to have Switch Hospitality Management on board to manage its operations, having established a successful working partnership with them through our Park Regis Hotel and St Martin’s Place residential developments, where Switch have been exemplary in providing a first-class service to customers and residents.”

For more information, and to make a booking for Aparthotel Birmingham Snowhill, visit