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The Birmingham Hospitality Association is pleased to announce two new appointments to the Executive Board of the Birmingham Hospitality Association (BHA).

Emma Morgan, General Manager of Malmaison and Nicola Underhill, General Manager of Hilton Metropole, NEC have been endorsed as the new joint chairs of the association. This builds on the previous work of John Angus, Director of Switch Hospitality, who was instrumental in setting up the Hospitality Association in April 2021.

The recent appointments reflect the association’s desire to expand its membership and to become the voice of hospitality for the Birmingham City Region.

The BHA is a membership-led, not-for-profit consortium of hospitality venues across the Birmingham City Region. Its aim is to create a space where members can offer support, knowledge and valuable insight to assist their businesses while working collaboratively to promote hospitality as a career of choice and market the region as a desirable destination.

Emma Morgan brings with her a wealth of experience of operating in Birmingham city centre for the last five years. She said: “I am thrilled to be made joint Chair of the Birmingham Hospitality Association at this exciting time. I want to build on some of the existing strong relationships across the region and encourage partners to work together to promote the city as a destination of choice.  We have so much potential and I want to ensure that we are working with a common purpose to promote our business and leisure offer and optimise opportunities.”

Nicola Underhill has worked for large scale hotel and venue businesses for a number of years, having started in the industry at the tender age of 14, and will take on the role of extending membership and stakeholder partnerships beyond the city centre to encourage better engagement and inclusion. 

Both chairs are keen to prioritise making hospitality a viable and desirable career. Nicola explains:  “Many senior managers working in hotels and venues found their career almost by accident working part time or whilst studying. However, hospitality is a truly rewarding career and there are many benefits and unexpected rewards as well as a multitude of opportunities for growth, career development and travel.  Emma and I are really excited to share our experiences of working in the hospitality sector and to encourage young people to find out more about the wide range of career options and opportunities it has to offer.”