The concept will focus primarily on small meetings (8 to 50 physical participants) and customers will benefit from the expertise of dedicated teams, Accor's meetings & events experience, and a seamless digital booking platform. Distinctive and bespoke meeting programs & experiences will be available to attendees who can also expect the highest sanitary and safety measures as part of the ALLSAFE expert vetted protocol co-developed with Bureau Veritas.
Research by Accor shows that 50% of physical meetings planned by the company's Meetings & Events customers in 2021 will switch to virtual formats, and that 70% of respondents see hybrid meetings as an important service in the future.
Furthermore, sector analysis shows that the trend towards remote events and meetings is likely to endure beyond the pandemic even as corporate budgets return to pre-Covid levels. Accor's hybrid meeting offer will be a new revenue stream for the Group as corporate customers will focus on more sustainable corporate travel, continuing to prioritize health and safety, while maintaining business connections