Our ambition is to be known globally as a world-class host of Major Sporting Events. Located in the beating heart of the UK, the West Midlands’ boasts a rich sporting history – this is the place where football league, lawn tennis, rugby union, and the world’s first-ever cricket world cup all began!
Today, Birmingham and the West Midlands is a leading business, cultural and major events destination that creates truly unforgettable experiences. The region has previously played host to some of the largest global sporting events including the Athletics World Championships, the Ryder Cup and Gymnastics World Cup. Not to forget the incredible sporting spectacle that was the recent Birmingham 2022 Commonwealth Games which bought over 5 million people to city and saw 1.5 billion people tuning in globally.
But this was just the beginning. Looking to the future, we have an exciting pipeline of events that are set to further cement our status as a leading international host of major sporting events.
There has never been a better time to host your sports event in Birmingham and the West Midlands. Centrally located in the heart of the UK, our unrivalled connectivity, combined with our array of world-class sports venues and exceptional lifestyle offer, will leave a lasting impression. Check out the resources below and get in touch to find out how we can help your event run without a hitch.
.png)
.png){kind=icon}
.png){kind=icon}
