New conference and events venue, The Eastside Rooms have teamed up with On-Production to launch ‘OnLine at Eastside Rooms’, as part of the venues new hybrid and virtual event solution. The intelligent offering is designed to combat the devastating effect the climate is having on the events industry by offering alternative event solutions with industry leading technology. OnLine will launch with the new conference venue in early 2021.

The resolution offering was designed to ensure that virtual, digital or hybrid events are approached with the same production values as within a live arena. The package is designed to make distant event content and structure both seamless and engaging. The concept evolves from a Meeting and Event appetite alongside the rules and regulations concerning the pandemic, ensuring that booked events can still go forth.

“We’ve no doubt that the direction of traffic will be a mixture of digital and physical meetings,” commented Matt Huddart, Regional General Manager, The Eastside Rooms. “This isn’t merely about social distancing, by working with On-Productions, we feel that technology will earn a place at the table when planning future events and allow event organisers to grow their audience outside of the room, whilst still providing a captivating experience.”

Commenting on the launch, Guy Eaton, Managing Director of On-Productions: “Creating engaging content for a digital or remote audience is difficult and can be daunting for event organisers. OnLine is a way of executing highly visual and managed content so that event organisers can ‘direct’ the onscreen event to the same level as they do the live event”.

Guy continued, “Having super powered technology within The Eastside Rooms means that we can offer clients a secure and robust event with production support that backs up their own creative execution. Ultimately removing insecurities that come with technology and film”.

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The Eastside Rooms
Conference Venue
The Eastside Rooms

Centrally located in Birmingham, the eastside rooms is a unique environment which combines the innovation of the future with Birmingham’s iconic industrial heritage.

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