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Winter Glow

Three Counties, Three Counties Showground, Malvern, WR13 6NW

Tel: 03443385400

Winter Glow at Three Counties Showground


Worcestershire's ultimate Christmas destination: Winter Glow, is back for 2022! Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter.

Join us on one of the region's largest real indoor ice rinks, sheltered from the elements and festively decorated, before taking a break and enjoying a cup of steaming hot chocolate from the Ice Café or at our brand-new Bavarian Bar. Grab a festive treat from the indoor Food Quarter, before heading off to explore our indoor Christmas Market, new for 2022, where local makers, bakers and artisans will entice visitors with a range of unique arts, crafts, gift ideas and treats.

Families will embark on a magical adventure on our newly themed Illuminated Light Trail – 'A Christmas Odyssey.' Adorned with shimmering lights and impressive features, this interactive adventure trail is guaranteed to bring an element of festive fun this winter – younger visitors will also be invited to join Jingle the Elf on his quest to find his 5 missing elves, by solving clues to make key discoveries. For thrill-seekers, why not soar upwards to see the Malvern skyline from spectacular heights as our Giant Observation Wheel returns for another year!

Have your little ones made it onto the Nice List? Journey to the North Pole and join Santa's Elves on a fantastical festive adventure. Explore Santa's Toyshop, decorate Christmas biscuits in Mrs Claus' Bakery and visit the Winter Village before having an exclusive, personalised meeting with Father Christmas in his grotto.

Allow us to transport you to a festive wonderland, full of immersive experiences and Christmas delights. Winter Glow is a festive celebration that takes place at Three Counties Showground 25th November 2022 – 2nd January 2023.

Build your custom Winter Glow experience now. Activities have a limited capacity with timed entry, so book in advance to avoid disappointment!

Guide Prices

From £10.00 to £22.00


Map & Directions



  • Accessible toilets
  • Baby changing facilities
  • Guide Dogs Permitted

Opening Times

25 Nov 2022 - 2 Jan 2023

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Three CountiesThree Counties, Worcestershire


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