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The Bear Grylls Adventure

National Exhibition Centre, BIRMINGHAM, West Midlands, B40 1PA

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The Bear Grylls Adventure

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Discover the home of action-packed experiences at The Bear Grylls Adventure

Get ready for unforgettable fun as you challenge your brain, body and reflexes with incredible activities inspired by Bear Grylls' love of adventure. The Bear Grylls Adventure will get you fully briefed, geared up and ready to climb, dive, fly, zip, leap, scramble and explore. This permanent attraction housed at the Birmingham NEC is one of Merlin Entertainments’ newest Adventure Parks. Guests can find a whole host of new experiences all under one roof. You can go from diving with Black Tip Reef Sharks to experiencing freefall in the iFly tunnel all in a day. 

The Bear Grylls Adventure brings together ten epic experiences, all of which offer their own challenges and encourage guests to push their limits and achieve the remarkable. Memories are waiting to be made throughout the attraction, from the indoor climbing walls to the archery range, iFLY wind tunnel to the escape rooms. No matter which experience you choose, your Adventure Guides will inspire you, encourage you and support you every step of the way. Adventure is for everyone and each activity offers opportunities to try something new.

The attraction is just a few minutes’ walk from Birmingham International Train Station with activities suitable for guests aged 8 and up, adventure is for everyone and each activity offers opportunities to try something new at this world’s first attraction. 

Activity Summary:

Activity: High Ropes (60 minutes)
Description of the activity: Take on Europe's highest outdoor free roam high ropes, zip wire out a chinook helicopter onto our free roam high-ropes structure, with over 36 obstacles to choose from at 65ft in the air, which route will you take? Bear's advice “stay sharp, keep your wits and don't look down.” 

Activity: iFLY Indoor Skydiving (60 minutes)
Description of the activity: Take the leap and get ready to feel the rush of free fall in our indoor wind tunnel, feel the sensation of free falling at 12,000ft and get your adrenaline pumping in our indoor wind tunnel. Experience the equivalent free fall time of three sky dives.

Activity: Shark dive (120 minutes)
Activity description: Take on the depths of the deep blue sea, home to more than 1,000 aquatic creatures, get up close to Black Tip Reef Sharks and Cownose Rays in our tropical tank as you drop beneath the surface and enter into a new world, keep focused and tune into your new surroundings.  You can also book on to our Shark Feed experience which is available via our website

Activity: Cage Snorkel (60 minutes)
Activity description: Explore a completely new environment from the protection of our see-through snorkel cage and get a birds eye view of our tropical tank which is home to more than 
1,000 aquatic creatures see all the action from behind the protection of our snorkel cage.

Activity: Archery (45 minutes)
Activity description: After training from our Archery experts, take on the target range - feel the rush when you hit the target and compare scores to see who the sharpest shooter is, can you get a bullseye?

Activity: Fear Zone (30 minutes)
Activity description: Sharpen your mind and you’ll find the inner strength to overcome anything when all goes dark, you will find your way out, when the walls are squeezing in, you will find your way through, when faced with a challenge, you will keep your nerve, find out what you are really made of.

Activity: Climb (60 minutes)
 Activity description: Experience the most challenging rock faces in the world, with more than 20 different terrains and routes to choose from, join the world’s most fearless climbers and challenge yourself to reach the summit - when you’re faced with nature’s giants, the only option is to be bold. 

Activity: Shooting (30 minutes)
Activity description: Focus on the target ahead and keep calm, with expert instruction on air pistols and rifles, take to the range and test your accuracy

With all activity tickets you can experience our Assault Course designed by the Royal Marines. Scramble, jump, race and push yourself, with unlimited access you can take on the course as many times as you like – but can you beat Bear’s time of 1m 03s? 

Escape the ordinary and push yourself to achieve the remarkable at The Bear Grylls Adventure for more information and to book visit 



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    Map & Directions

    Tel: 0121 274 0680

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    Book online and save 20% at The Bear Grylls Adventure, BirminghamTest your limits as you take on some of the world's most incredible mental and physical challenges inspired by Bear’s love of adventure.


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