Meet Birmingham shortlisted for top marketing award

26th Nov 2010

Meet Birmingham, which works to raise the profile of the city and wider region as a conference and events destination, has been nominated in the “not for profit” category of the Marketing Excellence Awards 2010. The ceremony, to be held at London’s Grosvenor House Hotel in February, pits Marketing Birmingham’s business tourism campaign against projects such as Drinkaware, Keep Britain Tidy and the University for the Creative Arts.

The Birmingham Convention Bureau (BCB), the service delivery element of the Meet Birmingham campaign, boasts an excellent reputation for hosting political party conferences, with the Conservative Party’s autumn event generating a £47 million economic boom for the West Midlands. Other great successes over the past few years include the welcoming of over 20,000 delegates from 156 nation states for the 100th Rotary International Convention in 2009, IPEX 2010 at the NEC, attracting more than 50,000 visitors and the International Society of Thrombosis & Haemostatis Conference with 6,000 representatives.

Ian Taylor, Commercial Director at BCB, commented:

“Birmingham is being increasingly recognised as the events city, with a strong track record of hosting high-profile conventions, demonstrated again this autumn with the delivery of another successful Conservative Party Conference. This nomination reflects the hard work that we are doing and BCB remains as committed as ever to attracting and retaining events in Birmingham and the wider region, increasing the economic benefit to the city.”

The awards, by The Chartered Institute of Marketing (CIM), recognise and reward organisations that have made an excellent contribution and highlight the fundamental position that marketing occupies in business.

For more details on BCB, the city’s offering for business visitors and to view ‘Meet Birmingham’, click on to www.meetbirmingham.com