Another city centre hotel project given the go ahead

18th Apr 2011

Another of Birmingham’s proposed hotel developments has been given approval to go ahead with the project.

Sanguine Hospitality, which already has planning for a hotel, spa and restaurant at The Cube and to transform Cumberland House on Broad Street, has had plans for a proposed 224 bed hotel and 500 seat conferencing centre at No 1 Snow Hill Plaza – also known as the Kennedy Tower – approved by the city council.

Sanguine’s Hospitality’s third current city centre project will see Kennedy Tower transfomred into a Holiday Inn Express. The hotel is located in Snow Hill, in the city centre, close to the financial district.

Bruntwood are the current owners of the building. Bruntwood director Keith Fenwick said: “I am delighted to have been able to deliver a second major hotel consent for Birmingham within the last 12 months.

“It was particularly rewarding to hear the council’s planning committee chairman recognise the work which had gone in to re-vitalising such an important gateway building.

“Seeing as the conversion of Cumberland House is now underway, this shows the positive potential for delivering major opportunities within Birmingham even in this difficult investment market.”

Work has already started on Sanguine’s other city projects which include a £30 million investment to transform the 1960s tower block Cumberland House on Broad Street into a Hampton by Hilton hotel.

The project, which will include a complete internal refit and a new fascia, is set to be completed by summer 2012.