National Football Centre Scoops Prestigious Industry Award

St. George’s Park scooped the ‘Best Business Serving Football – over £2m turnover’ accolade at the Football Business Awards in London.

The East Staffordshire venue was shortlisted alongside digital and technology corporations such as adi.tv, Reading Room, STATSports Group and StreamAMG as well as Arena Seating, catering company Levy UK, and Portview Fit-Out.

At the ceremony held at the Tobacco Dock, the panel hailed the national football centre as a hub of excellence for football talent and innovation, a community facility, a centre for local businesses and a place from where the football industry can learn.

FA Education’s impact was celebrated with a focus on the 2,400 coaches to have passed either a UEFA Pro, UEFA A or UEFA B Licence since the opening five years ago in addition to the vast array of coaching, education, medical and referee courses completed.

There was also praise for the department’s digital presence and online community, now made up of 9,600 coaches who have access to support, advice and practical resources thanks to the facility.

As well as its innovative technologies and practice, St. George’s Park received high customer satisfaction scores, including 9.18 out of 10 for overall experience (based on average scores from May 2017 – July 2017).

Others winners on the night included Burnley, who were commended for their Corporate Social Responsibility Scheme while Championship club Wolverhampton Wanderers were awarded ‘Best Club Marketing [non-Premier League]’.

There was a huge cheer at the end of the night as legendary football commentator John Motson was named 2017 Global Football Ambassador.

It’s not the first time the home of England’s 28 national teams has attracted recognition from industry leaders.
The site was highly commended in The Innovation 50 report, an in-depth index showcasing the 50 most innovative businesses across the West Midlands region.