Birmingham and England’s Heartland is Showcased in the USA

Stephanie Mynett, Meet Birmingham Business Development Manager tells us about the recent business tourism sales missions we attended at Visit England’s Showcases in New York and Boston, and IMEX Las Vegas:

Birmingham and the region showcased its conference and events offering to a global audience in America this month, which hopes to deliver over £8m to the visitor economy.


Meet Birmingham, is the city’s official business tourism programme and the events provided an ideal opportunity for us to highlight the wide variety of venues available to international event organisers, as well as the region’s strong visitor offer.

We benefited from a targeted presence whilst attending all three events in partnership with Visit England and our partners, Warwick Conferences, at IMEX America. The events provided an excellent opportunity to generate new international leads in the events sector and build on the connections we made last year. Many association buyers we met with were interested to learn about our infrastructure developments and sectorial strengths, particularly the region’s centres of excellence in Life Sciences and Advanced Engineering. We conducted several destination presentations which provided an ideal opportunity to showcase our unique history and heritage, arts and culture, enticing culinary scene and vast range of venues.

The West Midlands is continually building a reputation as leading business tourism destination. The volume and variety of the city’s conference spaces, its ability to accommodate large and small events with ease and a lifestyle offering, which includes more Michelin star restaurants than any UK city outside London, a jam-packed festivals calendar and world-class shopping, make it an event organiser’s dream. Primera Air recently announced the opening of three transatlantic flights from Birmingham Airport. This will include daily flights to New York, four weekly flights to Boston and three weekly flights to Toronto in May 2018. Therefore we had a strong message to take to America.