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Event City of the Future
The events of tomorrow will have technology at their heart, but industry needs to close knowledge gap.
Meet Birmingham launched the ‘Event City of the Future’ report with a roundtable discussion featuring industry leaders including Ian Taylor, Commercial Director at Marketing Birmingham, and Kathryn James, Managing Director of NEC Group.
- In the next ten years, technology will enhance not replace events
- However, over three quarters of event organisers (80%) think technology could be more effectively deployed
- And more than two thirds of those (70%) believe it is due to knowledge gap
Live blogging, digital queue management, virtual reality and holographics are just some of the technologies that will become the norm in events and conferences over the next ten years, according to research by Meet Birmingham.
For highlights of the Event City of the Future report, click here
For the full ‘Event City of the Future’ report, click here
For details of the roundtable discussion click here
For more images of the event click here
You can see clips from our roundtable participants below:
Paul Byrom, MD, Upper Street Events Ltd
Kathryn James, MD, The NEC Group
Chris Pike, General Manager, Radisson Blu
Richard John, Conference News & MEETINGS:review
